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| SOLUTIONS |
To be successful, today’s loyalty and social marketing programs require a broad range of capabilities across several major functional areas: implementing & managing databases of customer transaction data, accruing and redeeming points, providing social tools to enable your customers to communicate with you & to other customers, and reporting all program activity at the most detailed level. These areas are crucial to developing a program that works. With our LOYALTY LINK 3.0TM platform, all necessary functionality is included and integrated seamlessly.
LOYALTY LINK 3.0TM can be delivered as a complete platform or as individual modules. |
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DATA LINKTM
Our data link integration modules and transaction database provides the technology foundation to leverage our
clients most valuable resource: customer touch-point information.
DATA LINKTM provides standards based integration services and a customer centric data model that supports complex relationships and deep analytical processing.
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REWARD LINKTM
Our feature rich loyalty management module enables our clients to reward their customers for incremental behavior
that drives increased retention, frequency, and ROI.
REWARD LINKTM was built with the sole purpose of providing comprehensive features and capabilities to implement customized loyalty solutions at a fraction of the cost. Its features include:
Loyalty Program Web Portal
Member Login, Profile, and Points Bank
Points Engine - rules based engine for points accrual
Reward Catalog - for points redemption
Auctions - using points or cash
e-Commerce/redemption shopping cart
Polls/Surveys
Promotion/Event Management
Stored value card and gift card currency
accrual/redemption
Flexible and dynamic business rules
Integrates with multiple transaction based systems,
e.g., POS, eCommerce systems and more.
Integrated with SOCIAL LINKTM
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SOCIAL LINKTM
Our comprehensive social media and community module enables marketers to create unique programs leveraging
all of the tools available in Web 2.0.
With the total dominance of the online worlds of social media, online communities, and mobile technologies customers are faced with many options and new choices. Those businesses that effectively integrate these functionalities into their marketing programs are the ones that will most successfully deliver experiences that engage, attract and retain their best customers.
SOCIAL LINKTM effectively delivers the necessary functionality to create and manage a feature rich social marketing program including one that can reward members for participation. SOCIAL LINKTM empowers your customers to meet one another, build relationships, share ideas, collaborate, provide real-time product feedback, and tell you exactly whats on their minds twenty-four hours a day, seven days a week. Features include:
Customized Member Pages/Profiles
Blogs
Groups
Forums
Articles
Reviews
Polls
Chat/Interactive Communication
Schedule/Event Management
Community messaging & email
Member Browse/Search
Invite a Friend
Digital Content Upload & Management -
video, photos, graphics, text, etc.
Streaming Video/Audio
eCommerce and shopping cart
Tagging
RSS
Widgets
Integrated with REWARD LINKTM
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CALL LINKTM
Our program call center module is the command post for loyalty administration with secure access to functionality
for managing member accounts, making point adjustments, and tracking call center activity.
Our program call center module is the command post for loyalty administration with secure access to functionality for managing member accounts, making point adjustments, and tracking call center activity.
CALL LINKTM is a full featured, roles based call center tool that allows call center representatives to log in, search for a members, adjust and maintain points, delete and manage content, and handle a wide range of customer service functions. Features include:
Authentication and role based security
Pre-defined tasks are grouped into roles
Roles are assigned to users
Call tickets, notes and follow-up
Member search across multiple programs
Member profile management
Transaction and Redemption history
Points balances/adjustments
Redemption management
Order management
Returns, credits (multi-currency)
Member history review and audit
Integrated with REWARD LINKTM and SOCIAL LINKTM
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REPORT LINKTM
Through our reporting module, get results immediately with secure online access to program reports.
REPORT LINKTM offers standard program reporting capabilities for monitoring key program metrics, program web site usage statistics, and includes interactive query capabilities as well as custom report generation and delivery options. In addition, REPORT LINKTM can integrate with Cognos for multi-dimensional, interactive analysis, visualization and score-carding.
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