Social Media Marketing

Is traditional direct marketing a thing of the past?

Not really… in fact there is a lot of good in the traditional tools – loyalty programs, data segmentation, email, direct mail (except maybe the concept of mass “targeted” emails that really just annoy the typical consumer). People like to be rewarded for their purchases and they like to be recognized, and it’s necessary to have these in place to stay competitive.

But the consumer is getting inundated with “interruptive marketing” and is becoming less responsive: e-mail open rates and direct mail response rates are at all-time lows. And “me too” loyalty programs are not creating differentiation to the consumer. So depending on traditional direct marketing to develop real, lasting relationships with your customers is risky at best and doesn’t differentiate you from your competition.

At the same time, consumers are more frequently using the Internet as a tool to “be in touch” - find friends, meet new friends, socialize, research products, and stay informed. Consumers want to initiate contact and be engaged. They want relevant content to be available when and where they want it.

map So What To Do?
In order to capture and engage consumer attention, businesses need to be where consumers go to be in touch; at their social connection points (blog lines, social networks, communities, etc.). Through these connection points, they need to provide access to relevant content to capture consumer interest so they can be invited into the consumers’ community. Once invited and the consumer broadens their community to include you, then traditional direct marketing can begin to have more impact. At IntelliMar, we call this Social Media Marketing: the Convergence of Social Media Technology and Traditional Relationship Marketing. To achieve this effectively requires focus, expertise, discipline and execution. For IntelliMar, this is our passion.

How We Do It
First, we work with you to understand and appreciate the value of connecting social media with traditional direct marketing and to design your unique solution.

Second, we architect and build a technology solution that will support your program strategy. Using our state of the art technology platform, Connection Point SM^TM, we will implement a technology solution that fully integrates and supports all aspects of your unique direct marketing and social networking solution. We configure and customize our platform to deliver to the unique requirements of each of our clients.

Third, we host and operate our platform for our clients, becoming an extension of their staff; being the bridge between where they are today and where they need to be tomorrow. We become their on-demand technology resources bringing best-in-class thinking and solutions.